Branding &
Business Strategy
Omnichannel
Communication
WVUE-FOX 8 TV &
Digital Placement
Extended Digital
Targeting
Website
Services
About Me
Local businesses are the lifeblood of a community, and yet, they are tasked with competing with large, national entities at every turn.
I transitioned from a college intern to the station’s first Sports Producer and am proud to have been part of our evolution into one of the most robust sports departments in the country. I’ve also had a front row seat to FOX 8’s rise to being the #1 news brand in the area.
As the company’s Local Business Growth Specialist, my mission is to align my expertise in media messaging with the goals of businesses in my backyard to create successful, long-lasting partnerships that translate creative exposures to customer conversions and loyalty. It is an honor to help any neighbor that can use my services.
Marketing Philosophy to Reach Prospects at Every Step of Their Journey
Build Awareness
- FOX 8 Local News (TV & Digital)
- Streaming Video, Audio & Gaming
- Targeted Display and Video
Spark Interest & Consideration
- Targeted Email
- Social Marketing
- YouTube
- Native Advertising
- Re-Targeting
Drive Conversion
- Search Engine Marketing (Google, etc.)
- Search Engine Optimization
- Website Management
Continued Contact to Maintain Affinity
Resources
Strength and resources of a national corporation
Production, marketing & graphics
Campaign management team
Industry insights, media strategy & detailed analytics
Testimonials
“I have worked with him on several ad campaigns and have always had positive results. A professional and kind person to work with.”
- Tim Craig
“John is very easy to work with, detail-oriented and results-driven. He oversees his client’s marketing plans personally and is very involved in making sure that expectations are exceeded. I would highly recommend working with him for personalized strategies to reach your target audience and increase your business, for a great ROI!”
- Christina Cooper
“John has made advertising through FOX8 not only easy but extremely rewarding for our company. He understood our target audience and exactly how to maximize our marketing. If you want to boost your sales, you need to call John, and he’ll make it happen!”
- Heather Vial
“Working with John has been a great experience for us from the very beginning. He is knowledgeable about the best ways to advertise and listens to our ideas while giving advice. John is one of our biggest cheerleaders who we appreciate greatly!”
- Chrissie Kupar
“Working with John is easy, he always has great ideas to fit our business and our customer/client profile!”
- Nicole Dorignac
“I know I have a true partner looking out for smart and strategic marketing opportunities and I appreciate the perspective John is bringing to my growing business and know he’s as invested in my campaign as I am.”
- Philip C. Hoffman
“It was an absolute pleasure to work with John on the promotion of the inaugural New Orleans Book Festival at Tulane University. John’s assistance and vision in helping us market our first-year event served as one of the keys to success. John was very diligent and flexible and enabled us to create the best possible plan to promote our book festival. We look forward to a continued and successful partnership with John and FOX 8.”
- Roger Dunaway
“I am always excited to work with John and his team. They deliver great work by listening to our hopes and needs and then going beyond our expectations. John is responsive and nimble, moving quickly if change is needed. Turnaround is always prompt. On top of all the great work John does, he is a nice and kind person.”
- Brian Menard
“Chevron has worked with John to promote a number of charitable causes. Each endeavor is a true partnership, with John diligently attending to every detail and checking in on the advertisements’ effectiveness every step of the way. We look forward to working with him in the future.”
- Chris Merrifield
“John worked hard to understand Port NOLA’s promotional needs and objectives and customized a highly effective campaign within our budget and timeline. His efforts don’t stop once you sign an agreement. He is there every step of the way to ensure deliverables are meeting and exceeding expectations — from the creative process to the metrics.”
- Renee Aragon Dolese
“John understands our clientele and figures out the best ways to reach the most likely customers. He works with us regularly to shift messaging to meet each moment. The results are great!”
- Ryan Jordan
“John took the time to learn about our brand and our identity in the community. He translates that overall vision into successfully marketing vehicles while maintaining our dealership image. We’re proud to share the campaign and commercials with our Subaru representatives.”
- Lindsey Rose
“John was my first advertising contact when I moved into the market. John immediately saw my vision and put an advertising plan into motion. The more I challenged him with ideas, the more he rose to the occasion. The tougher the challenge, the more he shined. Simply put, he gets things done!”
- Blaine Barrilleaux
“We always knew we needed to step up our marketing but didn’t know where to start. John has been the perfect partner for us. He brings our business strategy together with the creative vision to produce great results.”
- Johnny Culotta
“John has offered creative strategies to reach out to new markets and as a result, we have developed new business contacts and sales. His creative ideas and programs have definitely benefited our bottom line. John is an expert in his field and we look forward to continuing to increase our exposure in the regional market with his insights and guidance.”
- Chris LaPeyrouse
Video Showcase
Can I help your business? Let's find out!
The best partnerships begin with a broad, casual meeting to discuss your goals.
From there, I’ll begin crafting a message for your prospective audience and a strategy to deliver results.