In a world where time is our most precious asset, Aging Untold is a new 30-minute show dedicated to celebrating the journey of life beyond 65.
While viewers tune in to explore the challenges and triumphs that come with aging, participating businesses will have the opportunity to reach an audience with financial means in the midst of making significant consumer decisions.
- 51% of all consumer spending is driven by consumers age 50 and older (Amra & Elma, 2025)
- 3.2% annual growth rate of the senior population vs. 0.8% for overall population (U.S. Census Bureau, 2023)
- 98% of older adults watch TV, with 77% watching more than two hours daily (Media Logic, 2024)
- 90% of Baby Boomers (ages 61-79) don’t feel represented in the advertising they see. (Porch Group Media, 2025)
- 69% of baby boomers prefer brands to contact them via email. (Business Dasher)